Iacta is a consulting and development team founded in 1994. We’re iTV designers, programmers, and content creators with strong skills and experience on most of the major iTV platforms. Our roots are in television, advertising, software development, and project management.

We believe that iTV is most successful when we as an industry understand and deliver the benefits that make iTV a compelling and rewarding experience for consumers. Our goal is to provide services that customers crave and use every day.

iTV Research

We listen to and interact with real iTV users every day to understand the ways that iTV can add benefit to their lives. We publish our research so that we can share what we have learned.

iTV Applications

We apply what we have learned in the creation of applications and content for iTV. We create and license our own applications and content to enrich iTV services, and we also create custom applications for our clients.

Consulting and Training

We assist other companies in making successful iTV by offering consulting in our areas of expertise, by assisting in project design and development, and by providing training in iTV design, development, and subscriber and community management.

The Work We’ve Done

Iacta’s Games4TV service has been deployed in UPC’s Vienna and Amsterdam service, in hotels in the U.S., AOL TV (keyword Games), MSN TV/WebTV, and on the Digeo Moxi platform. We also have deployments in MTS Allstream and SaskTel Max, and in thousands of hospital rooms accross the United States with Skylight Healthcare Systems.

Our custom design and development work has included an online community center for Sony, an Electronic Program Guide for Americast, an adult literacy training program designed for iTV for the Center for Rehabilitation Technologies (Georgia Tech), iTV focus group chats for Knowledge Networks for public sector and consumer clients, the critically acclaimed CD-ROM companion to Discovery Channel’s Emmy Award winning Carrier: Fortress at Sea, and the CES Award-winning How2TV customer information application.

Most recently, we’ve produced Iacta’s Games4TV Service, a fully hosted and managed game solution for ITV and consumer electronics, and Iacta CAST™ (Content Authoring Serving Tool), the portal service for  walled-garden content.

Our consulting work has included advising on the development of iTV corporate and product strategy, evaluating iTV browsers and other iTV technology, developing style guides and documentation, specifications for email and chat applications, and training designers and programmers in iTV service and interface design. Our clients have included Citicorp, Scientific-Atlanta, PowerTV, Matsushita, Liberate, NetDevices, NextLevel, Sony SEL, IBM, Toppan Printing, ICTV, Liberate.