More than anything else, Iacta's mission is to understand the dynamics of serving interactive content and services to consumers via TV. Much of our work involves research with our users, and then turning the understandings we gain into strategic plans and service designs for our clients.
Our results and reports are provided to our clients. Some are available on a subscription basis, and some are shared freely on this website. Please contact us for more information about our reports, services or consulting and how they apply to your organization.
Studies and Reports
- Lessons Learned From iTV: A Four-Year Study of Consumers Interacting with Television
- Volume 1 covers the entire history of WebTV, and identifies the successful elements that gave it the loyalty of almost one million subscribers, and the mistakes and missed opportunities that kept it from achieving its potential market. Volume 2 analyzes the behaviors, motivations and wants of WebTV's users as typical of mainstream consumers interacting with TV. Detailed analysis of three major user surveys taken in 1998, 1999, and 2001 give insight into important factors, additional service opportunities, and track how iTV users change as they grow more experienced. June 2001.
- Lessons Learned from WebTV: Two Years on the ITV Market
- We explore the entire WebTV market experience -- hardware, software suite, marketing, and user community -- and identify successes to emulate, mistakes to avoid and business and competitive opportunities that WebTV has missed. February 1999.
- Interactive Human Behavior: Applications to Interactive Television Services
- Why did ITV get it wrong for so many years? Because it wasn't modelled on the four modes of human interaction. October 1997.
- The TV Web: A Developing Market and Infrastructure
- This study explores how TV and the World Wide Web are coming together into a new medium. Originally undertaken as a strategic research project, this study is now being made publicly available to demonstrate its longevity. Several insights from this study are as applicable today as they were then. February 1996.
ITV Lab Materials and Experiments
- Designing for NTSC Display
- A sample sub-section from Iacta's ITV Style Guide.
- Information Appliance Testing Suite
- A small subset of Iacta's suite of test pages, useful for evaluating the behavior of browsers for settop web boxes.
- Tutorial: Writing a WebTV Sidebar with Conditional JavaScript
- Another sample from our lab releases, this lesson shows how to use the WebTV sidebar so that the page still works on computer browsers.
Focus Group and Source Materials
- Net4TV Voice
- What the WebTV users themselves have to say about their experience, what they do, and what they like and don't like. Net4TV Voice is entirely written by WebTV users and publishes biweekly.
- Net4TV
- Our overall focus group site. This community is our favorite experiment, where we try out ideas and listen to ITV users tell us what they want.
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