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Lessons Learned From iTV
The definitive five-year study of iTV consumers
 Lessons Learned From iTV is the
first comprehensive research study of user experiences
with interactive TV. It provides both the big picture
and the key details of WebTV, the first interactive
television service to ever gain a million-user subscriber
base, and applies the lessons to the development of
broadband iTV services that can be compelling to consumers
and profitable to service operators. Lessons Learned
From iTV examines the user experience -- who subscribed
and why, how they used the service, and what were
the elements that made interacting on TV "click"
with these mainstream consumers. It also examines
the company's product, service, operation and marketing,
and points out the brilliant elements that gave it
the market that it achieved, and the fundamental mistakes
that kept it from success and profitability.
 360
pages, plus supporting appendices (1,000+ pages
total)
46
charts, and analyses from surveys of 20,000+ users
over three-year period (1998 - 2001) show what
iTV users want and how they change with experience
Detailed
walkthoughs of WebTV's hardware, network, applications
and service designs, showing the strong points
that should be copied, the flaws that showed up
in consumer use, and the modifications that could
have corrected them
Analysis
of the application of WebTV experience and lessons
to broadband iTV services
Revenue opportunities: overlooked
applications that users would pay for
Appendices
include AOL-TV comparison, full-size charts for
presentations, over 250 footnotes to detailed
information, iTV program walkthroughs/reviews,
and audio interviews with WebTV product and service
management
PDF on CD-ROM, designed for print
or electronic use
SPECIAL: company-wide distribution, PDF download only: $995
Report, company-wide distribution
license, CD-ROM $4,995
Report with two-day in-company
presentation and conference: $6,995
Executive
Summary and Table of Contents
- PDF, right-click to download
Order form for report
- PDF
To order a company presentation,
call (562) 869-3031 or email info@iacta.com
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| Who Will Benefit From "Lessons
Learned From iTV"? |
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iTV Infrastructure and Applications
- Set top box manufacturers
- iTV Middleware providers
- iTV Software application
developers
- iTV Service designers
- Application service
providers
- Cable operators, telcos,
and others planning TV-delivered interactive
services
- Venture capital and
investors in iTV
Take advantage of what WebTV
did right, and avoid making their mistakes
yourself. Critical for any company planning
iTV hardware or software product, or designing
or planning to operate iTV service. Also important
for companies evaluating iTV investment.
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iTV Operators and Content
Developers
- iTV Software application
developers
- iTV Service designers
- Cable operators, telcos,
and others planning TV-delivered interactive
services
- Content services and
cable channels
- iTV Program Producers
- Advertisers and agencies
What made iTV "click" with
over a million consumers? How do they behave
online, and what do they really want to do
on their TVs? The answers will point you to
new business opportunities, and will show
you how to get consumers to respond. |
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For more information:
Iacta LLC
562 869-3031 (8am - 6pm PST)
info@iacta.com
Laura Buddine - laura@iacta.com
Brian C. Bock - brian@iacta.com
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